Charities in the Pink

As you might have already guessed, we’re quite fond of pink over here at PC HQ and it seems that quite a lot of charities are too. Some of the world’s leading charities use pink as their brand identity – I’m sure a few instantly spring to mind (which obviously means pink was an excellent choice) – so we thought we’d take a look at just a few of the pinkiful charities out there and admire their work as well as their pinkness.

Pink is the colour

Pink seems to be the most popular colour amongst many breast cancer charities today, and for the past decade, pink has become universally recognised as a symbol of breast cancer, making it one of the world’s strongest brands – not just in the non-profit world but in general marketing/advertising. That is some real pink power going on. Thanks to the fabulous hues and sexy saturation that make up this beaut of a colour, pink has helped raise worldwide awareness and staggering amounts of money for breast cancer charities everywhere. Here are just a few of the organisations that choose pink as their signature colour:



Images from Breakthrough Breast Cancer, Breast Cancer Care and Breast Cancer Campaign

Breakthrough Breast Cancer, Breast Cancer Care and Breast Cancer Campaign are three of the UK’s best-known breast cancer charities – in (at least) three different shades of pink! Breast Cancer Campaign’s biggest fundraising event is wear it pink day, where – you’ve guessed it – you can raise money for the charity just by wearing pink! 2012’s wear it pink day takes place on 26th October. We LOVE the sound of this – better get some serious pink clothes shopping done, only 7 months to find the perfect outfit…


Image from Cancer Research UK

Cancer Research UK, the world’s leading charity dedicated to beating cancer through research, puts its own spin on the famous pink ribbon. Did you know that the pink ribbon was first used in connection with breast cancer awareness in 1991 by the Susan G. Komen Foundation, when ribbons were handed out to participants of its New York City race for breast cancer survivors. The next year, the pink ribbon became the official symbol of National Breast Cancer Awareness Month, which still runs every October.

Image from Asda

Supermarket giants ASDA also take part in some pink ribbon action with a cleverly placed P-shaped ribbon on their pretty logo. The campaign supports Breast Cancer Care and Breast Cancer Campaign (see above) and raised a brilliant £4.2 million in 2011. ASDA even turned some of our favourite groceries pink for Breast Cancer Awareness Month last year, including Shredded Wheat, Tropicana and I can’t believe it’s not butter!

And it’s not only breast cancer charities that are in the pink – our Facebook friends at Pink Car Rally take our two favourite things (pink and cars, in case you were wondering) and invite pink car owners to raise money for the Little Princess Trust (which helps children suffering hair loss due to cancer treatments), just by driving their car!

Image from Pink Car Rally

It’s quite amazing what a little bit of pink can do to help save lives. I hope this inspires us all to do our bit for charity. Think pink.

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